The latest stab at the dream surf car was unveiled at the SEMA Auto Show in Las Vegas on Friday, and it wasn’t a van-shaped iPad. Instead, it’s a neoprened, canopied, key-protecting Chevy Colorado – the surf-specific Z71 – a concept collaboration nearly a year in the works by GM Motors and Hurley.
“This concept is all about functionality,” said Ryan Hurley, Creative Director at Hurley, from an official press release. “When we discussed the project with Chevrolet, we didn’t want just a truck with our logo on it – it had to offer solutions for the challenges surfers face at remote locations, and that’s exactly what it delivers.”
Read more at http://www.surfermag.com/blogs/random-happenings/hurley-and-chevy-make-a-truck/#s24z0sXKFbbABkL4.99
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